Communication
Impure’s aim is to keep a finger on the pulse, thus being a mirror of and challenge to contemporary culture through a process of ‘cool-hunting’. In this way Impure’s philosophy will be assimilated by consumers, transforming underground movements into the mainstream.
The brand is comfortable with creating controversies with its product because the subsequent ‘buzz effect’ is what it wants to cause, thus raising its profile in the marketplace.
Impure aims to tap into the sophistication and subtlety of ‘teasing’ campaigns, guerrilla activities, street and viral marketing in the contemporary market rather than obvious and expensive traditional advertising campaigns. A non-conventional advertising campaign has been launched in Italy by xister (creative & advertising agency) in Autumn 2009.
The consolidation of the brand will also happen through strategic positioning in events, shows, tv/movie productions, testimonials and acknowledged trend-setters.
Impure’s aim is to keep a finger on the pulse, thus being a mirror of and challenge to contemporary culture through a process of ‘cool-hunting’. In this way Impure’s philosophy will be assimilated by consumers, transforming underground movements into the mainstream.
The brand is comfortable with creating controversies with its product because the subsequent ‘buzz effect’ is what it wants to cause, thus raising its profile in the marketplace.
Impure aims to tap into the sophistication and subtlety of ‘teasing’ campaigns, guerrilla activities, street and viral marketing in the contemporary market rather than obvious and expensive traditional advertising campaigns. A non-conventional advertising campaign has been launched in Italy by xister (creative & advertising agency) in Autumn 2009.
The consolidation of the brand will also happen through strategic positioning in events, shows, tv/movie productions, testimonials and acknowledged trend-setters.
